Saturday, 10 October 2015

Columbia Pictures; British Industry

Columbia Pictures:



Columbia Pictures Industries, Inc. (CPII) is an American film production and distribution studio of the Sony Pictures Motion Picture Group. It was found in January 10 of 1924, in Los Angeles, California and United States. The founders of this company were Harry Cohn, Jack Cohn, Joe Brandt. The owner of Columbia Pictures is Sony. By 1920, the film industry was attracting audiences of 35 million a week willing to pay five cents a pop to be drawn into the magical world of filmed entertainment.  They would run Columbia for the next 34 years, the second-longest tenure of any studio chief, behind only Warner Bros. 'Jack L. Warner.

They have made many popular films which have grabbed the audience attention towards this. They have made many films like, James Bond 2015 (Spectre), Goosebumps, Ghostbusters and The Smurfs, they were all popular and have had many good views towards this.


The logo had changed throughout the years and now it is different compared to how it is now and you can see many changes in the logo. The Columbia Pictures logo, a woman carrying a torch and draped in the American flag (representing Columbia, a personification of the United States), has gone through five major revisions. In 1924, Columbia Pictures used a logo featuring a female Roman soldier holding a shield in her left hand and a stick of wheat in her right hand. The logo changed in 1928 with the figure wearing a draped flag and torch. The woman wore the stola and carried the palla of ancient Rome, and above her were the words "A Columbia Production" ("A Columbia Picture" or "Columbia Pictures Corporation") written in an arch. This type of logo grabs the audience attention because it is different compared to the other brands meaning that when a new film comes on and the brand appears they will now which brand it is. The colours that has been used is simple and not used to many colours and by only using a few colours it makes the rest of the logo stand out, the colours brown, blue and white are a good colour because they are a mixture and they are not to complex. The text is bold and clear and grabs the audience attention and it is behind the protagonist but you are still able to read what it is saying.



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