Gender: This is the state of being a
male or female typically used as a social term not biological
Stereotype: A widely held but fixed
image or idea of a particular person or thing. For example the stereotype of
all British people loving tea.
Archetype: A universal type or model
of character this is found in many different texts e.g. hero, temptress, loyal
friend, wise old lady etc.
Mediation: Is a process media
companies go through to alter information that is within them. AN example of
mediation is alteration of an album released by a popular band through the
studio process and editing by producer’s the end result has been edited at the
end result has been edited and does not like the band playing their instrument
without editing.
Hegemonic Names: This describes the
domination of a culturally diverse society by one social class who manipulate the
culture of the society.
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