Production, Distribution, Exhibition & Piracy

Production, Distribution, Exhibition & Piracy

Production:

• The producer does everything for the film until the distribution helps the director put it all together.
• The script and the idea are the start of creating the film.
• In the movie you will have to include a; start, middle and end.
• Producer and director have to plan everything and then get the main crew.
• Look all over the world to get thee film running as they must have someone to invest in there movie.
• You have to finish planning and ensure that you have the correct team working with you and then you begin getting your cast together.
• The script helps the producer know how much money they are going to spend on making the film.
• Above and below line cost. The above line cost are the cost of making the movie/ playing the staff and highly paid actors. Below the line are more people at the start of the film like during pre-production.

Distribution- Role of a Distributor:

• Normally. children movies are released during summer holidays because it is when everyone is on holiday and it is the most popular season to go the cinema.
• Some films may have a competitor that releases a film on the same day as them, either you change the date or they use the strong point of the movie.
• Researchers have to go out and speak to the audience and see what they think of the film. 
• USP and the target audience starts the budget.
• Advertising; every way to promote the film.
• Promotions; Partners to promote there movie.

Distribution-The Campaign:

• The distributer needs to make their film most exiting, compared to the other movies that is coming out the same day.
• Advertising through; trailer, TV, magazine, radio, poster. The poster is the first campaign product. Trailer public's only exposer of the film shows what there going to see, must have the correct impact on the atmosphere.
• Teaser trailer, main trailer shorter version. (usually in cinemas when movie comes out).
• By having no voice over it makes it more effective.
• Foreign language is more of a barrier.

Multimedia:

• Website and viral campaign e.e game/quiz/poster
• Need to create something that the audience want to see.

Publicity:

• Distributor sorts everything with getting the film out to the public.

Reviews:

• It's important to get as many reviews as possible towards the movie.

Tracking:

• Track people awareness of the film. You must release he film 4 weeks before the film.

Word of the month:

• It is the most important way of advertising, if they don't enjoy the film it will drop their business.
• Film promoter to show an advanced movie screening.

Opening Day:

• 3 day opening day (Friday, Saturday and Sunday). The films must be the most popular. 
• Audience choose who has the best film.

Exhibition:

• Film the fate lies on the exhibitor.
• Multiplex cinema
• Not about the screen it's about where it is located.

Which films:

• Identify a market which is best for your movie
• Do what is right for the audience.

Audience:

• Must have an understand them to get the perfect film.
• Putting on other events to the cinema to promote the area even more.
• Make the area friendly so that they feel comfortable whilst being there
• Do people prefer the film or the place?

Digital Camera:

• 3D movies give people less headache, very popular and gives the audience more enjoyment.
• Giving the audience something they can not get at home.

Piracy:

• Piracy murders the film industry.
• Affects production, distribution and exhibition.
• Studios have less money for the future films as they have lost more money.
• Access over downloading/ piracy as technology and internet develops.
• Burning a film takes money from all the people who have worked on the film.
• Big budget movies wont be affected, actors fee will drop slightly but not much.
• DVD helps pay for the cost of the film.