Sunday, 17 April 2016

How have technologies changed the world

How have the technologies’ changed the world?

Technology has changed the way we as human live, it changes our understanding of the way things work and change the way we live and interact with everyone. Technology was once opposed but now it is somehow welcomed into our lives.  When we look around, all we see is people on phone, or carrying their laptops and listening to music instead of communicating with people around them.

They keep releasing new technologies and the world changes day by day. For example before phones used to be massive but now they have changed to become smaller.

Technologies have both positive and negative effects on the society. Phones, e-mails, instant messenger, and the Internet are all a part of the technology today’s citizens take for granted. However, with these new and improved forms of communication and information accessing comes unexpected problems and glitches. Before people didn’t even have phones, emails or a TV the only way they could communicate was through sending a letter, or going somewhere where you could communicate with people.

People need technologies to survive as now the internet, phones and laptop have everything the world and people need. But this is to an extent, for example a computer can be one of mans best friends, it helps us write documents such as the one you are currently reading, it helps us obtain knowledge through the internet, and it helps us entertain ourselves with games, movies, and music. But the technology can have bad side effects to our behaviour, even to our appearance.

Generation’s  have changed for example before people used to spend their life outside and sometimes watch TV and now if you look at the children they are stuck playing on Ioads and doing things that many children before couldn’t do.


To conclude, I believe technologies have and good effect to the world but also bad affect. The world will carry on changing and the technologies will change as well throughout the years. There is nothing anyone can do about it. Technologies have become a very important thing to many people in the world. 

Thursday, 14 April 2016

Discuss the issues raised by media ownership in production and exchange of media texts in your chosen media area

Discuss the issues raised by media ownership in production and exchange of media texts in your chosen media area


In the film industry it is hard to make progress and create films that get attention and in turn put into cinemas unless you are already a large company. Smaller companies and the majority of British Film is given a back seat because of the vast amount of American Blockbusters.

Viral Marketing Convergence helped this first film get where it is now, which overcame the mass America film industry for example their website uses flashing images to start the website of and to grab their attention, giving the audience an easy access to the information about the film but you are also able to change onto a different page if not interested with what is happening on the first page.
As well as this the website is also packed with video clips, games, trailers and pictures and downloads to make the audience feel more involved in the film. Also the downloads are a way of advertising the company.
The way they have laid out there website is very interesting as, when you open the website a big “A” appears tells the audience that the website is based on avengers and it is original. (http://marvel.com/avengers)

Viral Marketing is a new and successful way of promting films. Avengers; Age of Ultron (2015) used social media network, so that the audience can find out new things and be able to know what is happening. Also people to check into places and get exclusive access and an entry into a prize draw, this encouraged people to look for these zones but also introduced the film to people who knew nothing about it.
Avengers; Age of Ultron was released viral trailer for everyone to see the film and grab their attention towards their film compared to everyone else. This way it will make the audience more interested into their movie than anyone else, also by promoting it through social media, posters and other ways of promoting.

Although Social networking sites can be used as an advantage of easy advertising they can also have a negative impact. For example if people post bad reviews of a film onto blogs, Facebook, twitter or even YouTube in a video format, this would spread negative views on the film and discourage people to pay to see this film in the cinema. Word of mouth is one of the strongest forms of marketing and if people spread bad reviews this could cause a serious decline in profits. Fantastic Four (2015) also did good through the advertising and promoting the film as they had social medias and had some bad reviews but that didn’t stop the film having satisfactory production.

As soon as a film is released into cinemas downloads of the film can be pirated or watched online. Websites like Pirate Bay and 1channel make this easy to get a hold of the downloads or online versions. To stop this happening, much to the dismay of cinemas, films are being released onto DVD and Blu-Ray much faster than usual. This means people can watch the film once they’ve been to the cinema and don’t feel as much need to download them. An example of this is Avengers; Age of Ultron (2015) it was spoken about on 13th April 2015 which was released in cinema on the 23rd April 2015 and then released to DVD on 1st May 2015.



To conclude there are many issues with smaller or British film companies trying to get their film into cinemas. Film Companies are vitally important in the production of films across the world as they are vertically integrated is maximises profits for that particular company. This means they films they produce can have a larger budget, and will be bigger and more dramatic. Showing the larer companies have a bigger success, as they have more of a profit, and more things to work with.

Sunday, 10 April 2016

Regional Identity

Regional identity is shown in this clip Doc Martin through binary opposition, through main protagonist and the local citzens.

Regional identity is highlighted in the first scene. it starts of with a establishing shot to emphasis the location, which sets the scene, and emphasizes the location and allows the audience familiar background and region. Establishing shot leads to make interpenetration focus will deal with an area countryside hills and opposite to another region. Camera angles and movement introduced main male protagonist with being a main man London Business opposed countryside (plumber). Low angle issue of binary compared the power divide and weaker characters. It also, shows us the age difference as the camera tilts up, young boy doing plumbing and shows one has more experience than another. Behind the shoulder of Dr. walking away from the plumbers on the floor, present lower and higher class. They have also included a wide shot of all the characters in the house juxtaposition. Tracking shot of the Dr. going towards the police station.

In the sound you can tell that each character has a different accent as the plumbers have a stronger accent compared to the Dr. The diegetic sound of waves and birds connotates that they are near the sea side. The music builds up tension as he walks the dog to the station. Police officer hoovering which presents nothing is happening in the town. "Treat yourself to a nap" represents that they aren't doing any work. "Hold that and Shut up" Dr is in control and is getting annoyed because it is all getting to much for him. Dr pushes dog out of the window and girls walking past saying his "BODMIN".

There is also, fast aced editing when he s angry presents everything is to chaos for him to control. The editing slows down when Dr is walking the dog.

The mise-en-scene Londer dressed up all smartly compared to the town people which are dressed more casual. Policeman hoovering represents that the town iws lonely and nothing to do, Dr i still really angry. The tap represents temper and fast temper and everything is getting out of hand. The girls outfit are skimpy which is a stereotype. The dog represents that Dr. wants to be on his own, doesn't want him and he is independent, he quotes "Doesn't need mans bestfriend" represents he is best on his own. The scaf is ued as a lead, which makes people look at him, people think smart man walking a scruffy dog. Dr wants to fit in and impose his orders.This also shows us the range of classes that there are a range of classes, lower, middle and upper this presents the wat they live and what there life style is.

At the end scene Sue Brady is similar to him, as she is posh and has smart clothing as well. The way Sue Brady says "couldn't you" is a way that she is trying to flirt with him and she wants something. Dr gives her the cream because he is really busy and can't be bothered to put up with her so gives her what she wants.