Discuss the issues raised by media ownership in production and exchange of media texts in your chosen media area

Discuss the issues raised by media ownership in production and exchange of media texts in your chosen media area

In the film industry it is hard to make progress and create films that get attention and in turn put into cinemas unless you are already a large company. Smaller companies and the majority of British Film is given a back seat because of the vast amount of American Blockbusters.

Viral Marketing Convergence helped this first film get where it is now, which overcame the mass America film industry for example their website uses flashing images to start the website of and to grab their attention, giving the audience an easy access to the information about the film but you are also able to change onto a different page if not interested with what is happening on the first page.

As well as this the website is also packed with video clips, games, trailers and pictures and downloads to make the audience feel more involved in the film. Also the downloads are a way of advertising the company.

The way they have laid out there website is very interesting as, when you open the website a big “A” appears tells the audience that the website is based on avengers and it is original. (http://marvel.com/avengers)

Viral Marketing is a new and successful way of promting films. Avengers; Age of Ultron (2015) used social media network, so that the audience can find out new things and be able to know what is happening. Also people to check into places and get exclusive access and an entry into a prize draw, this encouraged people to look for these zones but also introduced the film to people who knew nothing about it.

Avengers; Age of Ultron was released viral trailer for everyone to see the film and grab their attention towards their film compared to everyone else. This way it will make the audience more interested into their movie than anyone else, also by promoting it through social media, posters and other ways of promoting.

Although Social networking sites can be used as an advantage of easy advertising they can also have a negative impact. For example if people post bad reviews of a film onto blogs, Facebook, twitter or even YouTube in a video format, this would spread negative views on the film and discourage people to pay to see this film in the cinema. Word of mouth is one of the strongest forms of marketing and if people spread bad reviews this could cause a serious decline in profits. Fantastic Four (2015) also did good through the advertising and promoting the film as they had social medias and had some bad reviews but that didn’t stop the film having satisfactory production.

As soon as a film is released into cinemas downloads of the film can be pirated or watched online. Websites like Pirate Bay and 1channel make this easy to get a hold of the downloads or online versions. To stop this happening, much to the dismay of cinemas, films are being released onto DVD and Blu-Ray much faster than usual. This means people can watch the film once they’ve been to the cinema and don’t feel as much need to download them. An example of this is Avengers; Age of Ultron (2015) it was spoken about on 13^th April 2015 which was released in cinema on the 23^rd April 2015 and then released to DVD on 1^st May 2015.

To conclude there are many issues with smaller or British film companies trying to get their film into cinemas. Film Companies are vitally important in the production of films across the world as they are vertically integrated is maximises profits for that particular company. This means they films they produce can have a larger budget, and will be bigger and more dramatic. Showing the larer companies have a bigger success, as they have more of a profit, and more things to work with.