How have technologies changed the world

How have the technologies’ changed the world?

Technology has changed the way we as human live, it changes our understanding of the way things work and change the way we live and interact with everyone. Technology was once opposed but now it is somehow welcomed into our lives.  When we look around, all we see is people on phone, or carrying their laptops and listening to music instead of communicating with people around them.

They keep releasing new technologies and the world changes day by day. For example before phones used to be massive but now they have changed to become smaller.

Technologies have both positive and negative effects on the society. Phones, e-mails, instant messenger, and the Internet are all a part of the technology today’s citizens take for granted. However, with these new and improved forms of communication and information accessing comes unexpected problems and glitches. Before people didn’t even have phones, emails or a TV the only way they could communicate was through sending a letter, or going somewhere where you could communicate with people.

People need technologies to survive as now the internet, phones and laptop have everything the world and people need. But this is to an extent, for example a computer can be one of mans best friends, it helps us write documents such as the one you are currently reading, it helps us obtain knowledge through the internet, and it helps us entertain ourselves with games, movies, and music. But the technology can have bad side effects to our behaviour, even to our appearance.

Generation’s  have changed for example before people used to spend their life outside and sometimes watch TV and now if you look at the children they are stuck playing on Ioads and doing things that many children before couldn’t do.

To conclude, I believe technologies have and good effect to the world but also bad affect. The world will carry on changing and the technologies will change as well throughout the years. There is nothing anyone can do about it. Technologies have become a very important thing to many people in the world. 

Discuss the issues raised by media ownership in production and exchange of media texts in your chosen media area

Discuss the issues raised by media ownership in production and exchange of media texts in your chosen media area

In the film industry it is hard to make progress and create films that get attention and in turn put into cinemas unless you are already a large company. Smaller companies and the majority of British Film is given a back seat because of the vast amount of American Blockbusters.

Viral Marketing Convergence helped this first film get where it is now, which overcame the mass America film industry for example their website uses flashing images to start the website of and to grab their attention, giving the audience an easy access to the information about the film but you are also able to change onto a different page if not interested with what is happening on the first page.

As well as this the website is also packed with video clips, games, trailers and pictures and downloads to make the audience feel more involved in the film. Also the downloads are a way of advertising the company.

The way they have laid out there website is very interesting as, when you open the website a big “A” appears tells the audience that the website is based on avengers and it is original. (http://marvel.com/avengers)

Viral Marketing is a new and successful way of promting films. Avengers; Age of Ultron (2015) used social media network, so that the audience can find out new things and be able to know what is happening. Also people to check into places and get exclusive access and an entry into a prize draw, this encouraged people to look for these zones but also introduced the film to people who knew nothing about it.

Avengers; Age of Ultron was released viral trailer for everyone to see the film and grab their attention towards their film compared to everyone else. This way it will make the audience more interested into their movie than anyone else, also by promoting it through social media, posters and other ways of promoting.

Although Social networking sites can be used as an advantage of easy advertising they can also have a negative impact. For example if people post bad reviews of a film onto blogs, Facebook, twitter or even YouTube in a video format, this would spread negative views on the film and discourage people to pay to see this film in the cinema. Word of mouth is one of the strongest forms of marketing and if people spread bad reviews this could cause a serious decline in profits. Fantastic Four (2015) also did good through the advertising and promoting the film as they had social medias and had some bad reviews but that didn’t stop the film having satisfactory production.

As soon as a film is released into cinemas downloads of the film can be pirated or watched online. Websites like Pirate Bay and 1channel make this easy to get a hold of the downloads or online versions. To stop this happening, much to the dismay of cinemas, films are being released onto DVD and Blu-Ray much faster than usual. This means people can watch the film once they’ve been to the cinema and don’t feel as much need to download them. An example of this is Avengers; Age of Ultron (2015) it was spoken about on 13^th April 2015 which was released in cinema on the 23^rd April 2015 and then released to DVD on 1^st May 2015.

To conclude there are many issues with smaller or British film companies trying to get their film into cinemas. Film Companies are vitally important in the production of films across the world as they are vertically integrated is maximises profits for that particular company. This means they films they produce can have a larger budget, and will be bigger and more dramatic. Showing the larer companies have a bigger success, as they have more of a profit, and more things to work with.

Regional Identity

Regional identity is shown in this clip Doc Martin through binary opposition, through main protagonist and the local citzens.

Regional identity is highlighted in the first scene. it starts of with a establishing shot to emphasis the location, which sets the scene, and emphasizes the location and allows the audience familiar background and region. Establishing shot leads to make interpenetration focus will deal with an area countryside hills and opposite to another region. Camera angles and movement introduced main male protagonist with being a main man London Business opposed countryside (plumber). Low angle issue of binary compared the power divide and weaker characters. It also, shows us the age difference as the camera tilts up, young boy doing plumbing and shows one has more experience than another. Behind the shoulder of Dr. walking away from the plumbers on the floor, present lower and higher class. They have also included a wide shot of all the characters in the house juxtaposition. Tracking shot of the Dr. going towards the police station.

In the sound you can tell that each character has a different accent as the plumbers have a stronger accent compared to the Dr. The diegetic sound of waves and birds connotates that they are near the sea side. The music builds up tension as he walks the dog to the station. Police officer hoovering which presents nothing is happening in the town. "Treat yourself to a nap" represents that they aren't doing any work. "Hold that and Shut up" Dr is in control and is getting annoyed because it is all getting to much for him. Dr pushes dog out of the window and girls walking past saying his "BODMIN".

There is also, fast aced editing when he s angry presents everything is to chaos for him to control. The editing slows down when Dr is walking the dog.

The mise-en-scene Londer dressed up all smartly compared to the town people which are dressed more casual. Policeman hoovering represents that the town iws lonely and nothing to do, Dr i still really angry. The tap represents temper and fast temper and everything is getting out of hand. The girls outfit are skimpy which is a stereotype. The dog represents that Dr. wants to be on his own, doesn't want him and he is independent, he quotes "Doesn't need mans bestfriend" represents he is best on his own. The scaf is ued as a lead, which makes people look at him, people think smart man walking a scruffy dog. Dr wants to fit in and impose his orders.This also shows us the range of classes that there are a range of classes, lower, middle and upper this presents the wat they live and what there life style is.

At the end scene Sue Brady is similar to him, as she is posh and has smart clothing as well. The way Sue Brady says "couldn't you" is a way that she is trying to flirt with him and she wants something. Dr gives her the cream because he is really busy and can't be bothered to put up with her so gives her what she wants.

Sexual Identity

- Sexual identity is how one thinks of oneself in terms of to whom one is romantically or sexually attracted.Sexual identity may also refer to sexual orientation identity, which is when people identify or dis-identify with asexual orientation or choose not to identify with a sexual orientation.^[Sexual identity and sexual behaviour are closely related to sexual orientation, but they are distinguished,with identity referring to an individual's conception of themselves, behaviour referring to actual sexual acts performed by the individual, and sexual orientation referring to romantic or sexual attractions toward persons of the opposite sex or gender, the same sex or gender, to both sexes or more than one gender, or to no one.

Stereotypes of regional identity

STEROTYPES OF REGIONAL IDENTITY:

Northerners:

-          Dialogue/Dialect : Don’t pronunciate words properly

-          Costume : Kilts

-          Location/Setting : Scenery, mountains and cold beaches

-          Props : Bagpipes

-          Make up : Pale skin and ginger

-          Class/Status : Working class

Southerners:

-          Dialogue/Dialect : Posh and sometimes rude

-          Costume : Suits, sophisticated clothing

-          Location/Setting : Cities and towns

-          Props : Briefcase, expensive accessories

-          Make up : Smart

-          Class/Status : Middle and upper class

Scottish:

-          Dialogue/Dialect : Mispronunciation of words e.g “canny”

-          Clothing : A kilt, ginger hair and pale skin

-          Location/Setting : Hills, cold beaches

-          Props : Bagpipes

-          Class/Status : Working class

Welsh:

-          Dialogue/Dialect : Welsh language

-          Costume : Dark hair

-          Location/Setting : Hills and country side

-          Props : Sheep, farms, small quaint villages and daffodils

-          Class/Status : Working class

Scourers:

-          Dialogue/Dialect : Uneducated, say  “na” a lot, quite feisty and loud

-          Costume : Tracksuit bottom

-          Location/Setting : Cities and shops

-          Props : Football shirts

-          Class/Status : Working class

Essex:

-          Dialogue/Dialect : Uneducated/lazy words

-          Costume : Clothing is often tight and revealing. Expensive jewellery is often worn as well as oversized heals, and men tend to wear suits

-          Location/Setting : Tanning salons, beauty parlour, clubs, cafes and the gym

-          Props : Sparkly jewellery, clutch bags and alcohol

-          Make up : Heavily made up

-          Class/Status : Working class but like to portray themselves as upper class

Central London

-          Dialogue/Dialect : Posh voices, proper English

-          Costume : Sophisticated and classy

-          Location/Setting : Busy city, business building and Big Ben

-          Props : Black caps, red busses and phone box

-          Class/Status : Middle class or upper class

East London:

-          Dialogue/Dialect : Uneducated and chavy

-          Costume :  Chavy clothing, tracksuit bottoms

-          Location/Setting : Dirty streets, council estates

-          Props : knives

-          Make up : Cheap looking make up

-          Class/Status :  Working class or lower class

Role of digital technologies in the marketing and consumption of products

Role of digital technologies in the marketing and consumption of products

I will be talking about how both of my films have used digital technologies in marketing and consumption of products. Digital technologies have had a massive impact on the film industry, they have changed a lot throughout the years. The use of new technologies allows us to have an experience in things that were never possible before. The media area I will be referencing to is “Kingsman” which was released on the 13 December 2014 and “Avengers; age of Ultron” which was released on the 13 April 2015.

Digital technologies has an important role in marketing and consumption of film media products, as it widens the availability of film media project products and effectively creates awareness of the product. When using digital technologies in marketing, it increases the number of people who see the product, such as “the avengers; age of ultron” greatly used it to create expectation for the product. There was a total of 14 trailers, both teaser and full length trailers which were available to download on iTunes, and creating so many, which all advertised different characters or parts of the narrative, which meant that the audience would want to consume their major product, for example one teaser of the trailer was based on a few characters which included Ironman, the hulk and captain America, which was a full length trailer which introduced us to the main protagonists, so the role is contributed to, as different members of the audience and the audience would find a different character appealing. Furthermore, digital technologies play an important role as part of marketing due to a lot of The Avengers marketing strategy being online, as there was a 30 minute live global twitter chat to market the movie with the director Joss Whedon and Kevin Feige present, which allowed the fans to ask questions and find out information about the film, and by using this digital technology for marketing, it suggest that more people would become attracted to the product and would become interested, so would want to get through the product. This shows that digital technology is having a massive impact in the media area.

In addition, when using the digital technologies’ in marketing, it increases the number of people who see the product, such as “Kingsman” which used it to create expectation for the product. There were many trailers that Kingsman had done for their audience, they had done teasers and trailers for the audience, they had done many different trailers with different type of protagonist, to grab the audience attention, and they had done different trailers because different protagonist grabbed their audience.  Kingsman had done a premier for their movie for their fans, the way the promoted their movie was through apps for people’s phones, clothing, video games, magazine’s and in newspapers as they were the most popular ways to grab their audience.  This shows that digital technology which had a big role in this media area.

Furthermore, digital technologies were also used for viral marketing, as images of the protagonist were posted online, the audience would post it on their social media sites which would spread and catch other people’s attention, this for both of my films. Digital technologies are important in the consumptions of the product as well, as many members of audience would use it order to the view the product. As part of the exhibitions of The Avengers; age of ultron was released in October 2015 on DVD and Blu-ray and was available for digital download. This meant the members, mainly male and female from 12 above would be able to view the film in a way that appealed to them, and they could download the film from iTunes and provide digital technologies they couldn’t do so to consume the film, so the role is very important. In addition to this, digital technology allows apps for phone and tablets to created and downloaded, as part of marketing the media product. This is extremely beneficial for both institutions and audience, and there was apps created for the avengers that could not have been made without digital technologies. They had created apps for their viewers to use. This allowed the audience to consume the product in a different way and interact with the avengers franchise and as the technology has developed, it meant a greater audience was being targeted and the role of digital technologies in marketing and spending is extremely vital in generating awareness and create an appeal.

Kingsman was released in June 2015 on DVD, Blu-ray, and 3D Blu-ray and was available for digital download. This meant the meant audience could view the film in a way which appealed to them, and they could download the film from iTunes and provide digital technologies’ they couldn’t do so to consume the film, so it was a very important role. Also, the digital technology allows apps for phone and tablet to created and downloaded, as part of marketing the media product. It was very beneficial for both institutions’ and audience and there was apps created for the audience to use. This allowed the audience to consume the product in a different way and interact with Kingsman franchise and as the technology has developed, it mean a greater audience would be targeted for the film.

On the other hand, it could be argued that the role of digital technologies is not extremely significant. Merchandise is one form of marketing that does not solely relies on digital technologies, and there was a lot of merchandise for the avengers and as the media product was the highest grossing of the film, it shows that the film had a high marketing and high consumption which shows the film was a great success. For avenger’s individuals character perfumes were created with different fragrance, they also had action figures which many children liked and want one. However it could be argued that the audience would only consume the media products and the profits with due of the viewing of the film trailer or participating in a global social networking event, as this is where the information they know about the film came out.

To conclude, I think that digital technologies have a big role in marketing and consumption of a film because it ultimately it creates awareness and hype for the product, and the success from merchandising and other marketing techniques would greatly be down to the success of the digital technologies. Some people may disagree that technology is not essential but in order to appeal to the audience and publicise the film, the technology is necessary.

Notes from documentary

"Development hell" 
Script to the screen will go through a long process, the costing lots of the money and time it doesn't always end up a success after all the hard work.

The stages will go through, which include:
- Script writing, where a script writer will be hired to develop the plot line 
- Scenic design, a location must be found for the filming to take place
- Casting, actors must be basted to play the character

After the basics for the filming have been decided upon the filming will begin, the merchandise may be promoted through the distributor and the public become more involved in the film.

"Getting it to the screen"
-When filming you have to actually make it to the screen as it must be picked by a distributor, who will sell the the cinemas for the screening, also home media may be used as a cheaper alternative to the cinemas
- A film will need to be a financed in order to get the actors, set and costumes how they desire.
- Finance of the film will depend upon the budget that will have be drawn up in the pre-production stage. 
-The film needs to be backed and funded as before it can make money it needs a lot of investment 

"The business of showing"
- The opening of the weekend of a film refers to the amount the film grosses by the weekend by the end of the film release, if the opening weekend looks positive the film makers know their investment has more likely paid off.

- Important parts of film journey:

• Scripting 
• Casting 
• Filming 
• Promotion 
• Exchange 

Production, Distribution, Exhibition & Piracy

Production, Distribution, Exhibition & Piracy

Production:

• The producer does everything for the film until the distribution helps the director put it all together.
• The script and the idea are the start of creating the film.
• In the movie you will have to include a; start, middle and end.
• Producer and director have to plan everything and then get the main crew.
• Look all over the world to get thee film running as they must have someone to invest in there movie.
• You have to finish planning and ensure that you have the correct team working with you and then you begin getting your cast together.
• The script helps the producer know how much money they are going to spend on making the film.
• Above and below line cost. The above line cost are the cost of making the movie/ playing the staff and highly paid actors. Below the line are more people at the start of the film like during pre-production.

Distribution- Role of a Distributor:

• Normally. children movies are released during summer holidays because it is when everyone is on holiday and it is the most popular season to go the cinema.
• Some films may have a competitor that releases a film on the same day as them, either you change the date or they use the strong point of the movie.
• Researchers have to go out and speak to the audience and see what they think of the film. 
• USP and the target audience starts the budget.
• Advertising; every way to promote the film.
• Promotions; Partners to promote there movie.

Distribution-The Campaign:

• The distributer needs to make their film most exiting, compared to the other movies that is coming out the same day.
• Advertising through; trailer, TV, magazine, radio, poster. The poster is the first campaign product. Trailer public's only exposer of the film shows what there going to see, must have the correct impact on the atmosphere.
• Teaser trailer, main trailer shorter version. (usually in cinemas when movie comes out).
• By having no voice over it makes it more effective.
• Foreign language is more of a barrier.

Multimedia:

• Website and viral campaign e.e game/quiz/poster
• Need to create something that the audience want to see.

Publicity:

• Distributor sorts everything with getting the film out to the public.

Reviews:

• It's important to get as many reviews as possible towards the movie.

Tracking:

• Track people awareness of the film. You must release he film 4 weeks before the film.

Word of the month:

• It is the most important way of advertising, if they don't enjoy the film it will drop their business.
• Film promoter to show an advanced movie screening.

Opening Day:

• 3 day opening day (Friday, Saturday and Sunday). The films must be the most popular. 
• Audience choose who has the best film.

Exhibition:

• Film the fate lies on the exhibitor.
• Multiplex cinema
• Not about the screen it's about where it is located.

Which films:

• Identify a market which is best for your movie
• Do what is right for the audience.

Audience:

• Must have an understand them to get the perfect film.
• Putting on other events to the cinema to promote the area even more.
• Make the area friendly so that they feel comfortable whilst being there
• Do people prefer the film or the place?

Digital Camera:

• 3D movies give people less headache, very popular and gives the audience more enjoyment.
• Giving the audience something they can not get at home.

Piracy:

• Piracy murders the film industry.
• Affects production, distribution and exhibition.
• Studios have less money for the future films as they have lost more money.
• Access over downloading/ piracy as technology and internet develops.
• Burning a film takes money from all the people who have worked on the film.
• Big budget movies wont be affected, actors fee will drop slightly but not much.
• DVD helps pay for the cost of the film.